We take complex problems

and simplify them

Delivering valuable
products people love.

Embedded design teams · Enterprise design systems · Zero-to-one product design

Trusted by 70+ clients including

CoinbaseRobloxDoorDashCruiseInstacartRobinhoodAirtableAffirmGrammarlyGuidelineHandshakeSalesforceAWSCaperJack in the BoxSamsung TV PlusEarnIn

What we can do for you

We work with teams to deliver world-class digital experiences and transformative business outcomes. By conducting insightful research, intelligent product strategy, and exceptional design, we help you design and ship successful products from the start.

New Products

We take products from zero to one by establishing a product vision, exploring opportunities, and shipping a solution that resonates.

Our work

Scaling Products

We can rearchitect your product for scale by being your experienced thought partners, helping you explore new opportunities for growth.

Our work

Staff Augmentation

If your design team is spread too thin or you need help taking on new challenges, we can embed vetted, world-class talent into your team.

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Design Systems

Raise the product quality bar and enable accelerated time to market by investing in a flexible, scalable design system.

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Strategy & Research

We help you de-risk decisions, better understand your users, determine the competitive landscape, and empower your teams to deliver value.

Brand & Marketing Strategy

Discover a compelling story and craft an effective marketing strategy that turns customers into your company's evangelists.

Have a project in mind?

Let's chat

Cruise Design System

Forge built a 0-to-1 design system for Cruise's 7+ internal autonomous vehicle products: 16 weeks of staff augmentation, one embedded L5 senior designer. Token architecture aligned to Tailwind, three density sub-systems (sizing, density, elevation), light and dark mode.

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Cardinal's Product and Brand

Zero-to-one product strategy and UI/UX product design; brand strategy, identity and theme development; and responsive website design and Webflow development

Cardinal was accepted into Y Combinator for creating a product that would allow teams to more easily see the impact of their work, enabling informed decision-making. We set out to help them create a distinctive brand identity, website, and a compelling MVP product to lay the foundational groundwork to allow Cardinal and their users to scale.

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EarnIn's Cheddar Design System

Token architecture, multi-brand design system, shared content library, modular configuration component, card-and-slot strategy, native iOS rebuild, native Android rebuild, responsive web v1, light and dark modes, AA accessibility compliance, training program, documentation, Loom instructional videos

A platform-agnostic, multi-brand design system anchored on 356 tokens, 754 components, and 6,083 variants across seven libraries. Powered EarnIn's brand rebrand across iOS, Android, and a zero-to-one responsive web product.

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Guideline Design System

Design system, Design guidelines, Token library, Component library, Design system training

A Figma-native, platform-agnostic, and multi-brand design system to unify design for one of the fastest growing B2B tech companies and their ever-expanding customer base and suite of products.

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Frequently Asked Questions

What does Forge Studio do?

Forge is a UI/UX product design studio that embeds senior designers into your team. We specialize in UI/UX product design, enterprise design systems, and zero-to-one product design, with staff augmentation as one of the engagement models we support (L4–L8 designers who ship from week one). Over $10 million in engagements since 2019 across 70+ clients including Coinbase, Roblox, Instacart, and Salesforce.

How is Forge different from a design agency?

Forge is a design studio, not a traditional agency or staffing firm. No account manager buffer, no spec hand-off. Senior designers embed in your workflow from day one. Every designer is vetted; roughly 80–90% of applicants don’t make it through.

What kinds of companies does Forge work with?

High-growth tech from Series B to public stage. Clients include Coinbase, Roblox, Robinhood, DoorDash, Salesforce, AWS, Grammarly, and Y Combinator startups.

How quickly can Forge get started?

Most engagements start within 1–2 weeks. We maintain an active pool of vetted senior designers ready to embed immediately.

Where is Forge Studio located?

Forge is a fully remote studio headquartered in San Francisco. Designers are distributed across the U.S. and work inside client tools and timezones.

How do I get started with Forge?

The best first step is a brief discovery call. Reach us at forge.is/listening or hello@forge.is. We’ll ask about your team, what you’re building, and what you need, then propose an engagement within a few days.